BACK TO BASICS: A Social Media Guide to Event Attendance: 3 Tips for Connecting and Engaging
SMX West and Pubcon South are around the corner — SEOs and Internet marketers everywhere are gearing up for these anticipated Internet marketing conferences. As SMX takes over San Jose March 11-13 and Pubcon descends on New Orleans March 18-20, stay connected by tuning into social media. Without fail, attendees and speakers take to Twitter, Facebook, Google+, YouTube and other social channels to share up-to-the-minute tips, questions, quotes, photos and videos.
With the high output of social sharing, even if you're unable to attend a conference, you can experience event highlights in real time when you stay connected socially.
At SMX, Pubcon and every in-person event you attend, use social media to enhance your in-person experience. Follow these guidelines to make your tweets, posts and shares be heard more loudly than ever and to cultivate long-term online relationships.
1. Use the Correct Hashtag
When you're sharing about an event, you want to use relevant hashtags so the tweet or post reaches its intended audience. If you're posting anything about Pubcon, make sure to include #Pubcon. If you're posting about SMX, make sure to include #SMX. Most live events today designate an official hashtag that they announce or post on signage or literature. For further guidance on making sure you use the most popular hashtag, reference the tools and advice in SEO and SMM: Which Hashtags Should You Use?
For instance, the official hashtag for SMX West is #SMX. It is not #SMXWest or #SearchMarketingExpo —
SMX also plans for each session to have a hashtag all its own. They're handily located on the at-a-glance SMX agenda.
2. Tag an Event's Speakers, Present Influencers and Anyone You Know or Meet
Wherever you're sharing, use @s and +s to tag relevant people, including speakers, influencers and attendees. Sharing a quote from Matt Cutts is great — sharing a quote from Cutts and properly tagging him is better. When you tag someone (on any social channel), it will show up in that person's notifications and they'll actually see it — which means there's a good chance they'll respond or reshare your post.
If you give out your business card, include your social media URLs. If you get a name tag to wear at an in-person event, write your Twitter name or a social media handle along with your name. As you collect business cards from people you meet, if no social media name is included, ask them for theirs and write it on the back of the card so you can send them an online social note later — or better yet, while you're at the event. Nurture the seeds of an ongoing online friendship as soon as possible.
3. Include Pictures and Videos Whenever PossibleConsider the following:
Where to Find SMX, Pubcon, Bruce Clay, Inc., and Our Livebloggers
Search Marketing Expo (SMX)
Bruce Clay, Inc.
Virginia Nussey will liveblogging Pubcon South and Chelsea Adams will be joining her for SMX West. Their liveblogs will appear exclusively on the Bruce Clay, Inc. Blog. Find their day-to-day SMX schedule here.
Liveblogger Virginia Nussey
Liveblogger Chelsea Adams