SES Chicago Liveblog Schedule

[Update: Links to the SES Chicago 2009 liveblog posts have been added to the schedule below.]

It hardly seems possible but it’s already December and next week is the last big search conference of the year. SEOs from all corners will converge on SES Chicago next week and Bruce Clay, Inc. will be there to see it.

For Bruce, this is a homecoming so if you want to see him thrive in his native habitat, you can check out his session on day three “Black Hat, White Hat: Does it Really Matter Anymore?” or stick around for the one day SEO training seminar on Friday, December 11 for a whole day of solid SEO core knowledge. You can get all your nagging questions from the conference answered there too.

On the other hand, if you get your kicks from fish out of water, well… what’s more out of place than a native Southern California girl in the Windy City? That’s right, nothing. I’ll be trying to type through shivers. You can bring me hot drinks by checking out my schedule below. I’ll be the girl in the scarf and mittens.

Day 1: Monday, December 7

Time BCI Liveblog Coverage Session Description
9:00 a.m. Conference Welcome/Orientation & Opening Keynote: Jeff Jarvis, Author of What Would Google Do? Speaker Bio
10:30 a.m. Search Industry Today Session Description
11:45 a.m. YouTube & Video Optimization Session Description
1:45 p.m. Meaningful SEO Metrics: Going Beyond the Numbers Session Description
3:15 p.m. The Quest for Perfect Information: How Network Intelligence is Transforming Search Session Description
4:30 p.m. Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? Session Description

Day 2: Tuesday, December 8

Time BCI Liveblog Coverage Session Description
9:00 a.m. Morning Keynote by Peter Morville, President, Semantic Studios Speaker Bio
10:30 a.m. Local Search Ranking Factors: Blended, Natural and Video Session Description
1:00 p.m. Real Time SEO: No More Yesterday’s News Session Description
2:30 p.m. Igniting Viral Campaigns Session Description
4:15 p.m. How to Speak Geek: Working Collaboratively with Your IT Department to Achieve Business Goals (See Search Engine Roundtable’s coverage this year or BCI’s coverage from SES San Jose 2008) Session Description

Day 3: Wednesday, December 9

Time BCI Liveblog Coverage Session Description
9:00 a.m. Morning Keynote by Dan Siroker, Former Deputy New Media Director, Obama Transition Team and Founder, CarrotSticks Speaker Bio
10:30 a.m. PPC or SEO? The Ultimate Search Marketing Battle Session Description
12:45 p.m. Facebook Rockstars Roundtable: Marketing for the Other Internet Session Description
2:30 p.m. Search Becomes the Display OS Session Description
4:00 p.m. Black Hat, White Hat: Does It Really Matter Anymore? Session Description

Want to go to SES Chicago but you don’t have your tickets yet? There’s still time! Use the code 20BCLAY for 20 percent off. I’ll see you in Chicago!

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.

Comments (1)
Still on the hunt for actionable tips and insights? Each of these recent Digital Marketing Optimization posts is better than the last!
Bruce Clay on January 22, 2024
How To Optimize Content for Facebook and Instagram
Bruce Clay on December 14, 2023
SEO vs. PPC: How To Choose
Bruce Clay on October 16, 2023
7 Proven Strategies To Increase Website Traffic for Your Business

One Reply to “SES Chicago Liveblog Schedule”

Virginia Nussey

While Susan is getting ready for conference face time, I’ve had the opportunity to interview a couple of incredible SES Chicago conference speakers before the show. I’ll be sharing our convos on the blog this week. My Q&A with Muhammad Saleem, director of social media strategy at ChicagoNow, and with Andy Beal, founder of, author of Radically Transparent and editor of, will be posted on the blog tomorrow and Thursday. Stay tuned for lots of great info from SES Chicago. :)


Your email address will not be published. Required fields are marked *

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919