We’re Headed to SMX East & Pubcon Las Vegas to Bring You Live Conference Reports

In two weeks, your feeds and streams will be enriched with new technical SEO tricks, digital marketing case studies and inspiring, big picture pep talks. That’s because attendees of digital marketing conferences SMX East and Pubcon Las Vegas will be blogging, tweeting and ‘gramming the most quotable and memorable takeaways. I’ll be at both conferences as a reporter on the scene so that, even from your office, you can attend the conference. Jump straight to the liveblog schedules below to see the sessions and speakers to expect on our blog, or read on to discover the many opportunities to connect with the Bruce Clay, Inc. team in the coming weeks.

Founder and president Bruce Clay will speak at both conferences, along with BCI’s VP of Search Marketing David Szetela and Director of Training Mindy Weinstein. Meanwhile, Virginia Nussey and I will keep ourselves very busy liveblogging choice sessions as they happen to bring you coverage of as many speaker presentations as possible.

Bruce Clay, Inc. Team Headed to SMX East

Where to Find Bruce & Co. at SMX East 2015

  • Bruce Clay will lead his acclaimed One-Day SEO Workshop on Sept. 28.
  • meetgreet_200x86When night falls, have a drink on Bruce! As always, he’s sponsoring the open bar at the SMX Meet & Greet, held at Social Bar. See you there on Sept. 28 at 6 p.m.!
  • Bruce takes the stage on Oct. 1 at 10:45 a.m. to explain how we’ve helped clients recover from linking penalties.
  • David Szetela will share his search marketing insights during the SEM Tune-Up Clinic with the SMX Mechanics at 1 p.m. on Oct. 1.
  • Catch Bruce again on Oct. 3 at 11:40 a.m. in the SMX Theater as he talks about DisavowFiles.com (this game changer, by the way, is up for the Innovation Award at the U.S. Search Awards!).
  • Throughout the entire SMX East conference, you can stop by booth #428 in the Expo Hall to meet our team.
  • Virginia Nussey and I will liveblog key sessions all day, everyday, throughout the conference! Read the coverage as it happens right here on the Bruce Clay, Inc. Blog, and check out our liveblogging schedule below.
  • If you haven’t registered for SMX East, save 10% with this code: SMXW15BRUCECLAY.

SMX East 2015 Liveblog Schedule

Day 1: Sept. 29, 2015

Time SMX East Session Blogger
9 a.m. Eye Tracking Update: How Users View & Interact with Contemporary Google Search Results Kristi
9 a.m. Sherlock Goes Local: How We Solved 3 Local Ranking Mysteries Virginia
10:45 a.m. Content, Keyword Research & The Art of Audience Engagement Kristi
10:45 a.m. Local Search AMA: A Roundtable Q & A with Top Local Experts Virginia
1:30 p.m. Kristi
3:30 p.m. Kristi
3:30 p.m. Virginia
6 p.m. Evening Forum with Danny Sullivan Virginia

Day 2: Sept. 30, 2015

Time SMX East Session Blogger
9 a.m. Keynote Conversation with Brad Bender, VP of Product Management @ Google Display Network Kristi
10:45 a.m. The Growth of Direct Answers: How Should SEOs React? Kristi
10:45 a.m. Getting Mobile Friendly to Survive the Next Mobilegeddon Virginia
1:30 p.m. Beyond the Web: Why App Deep Linking is the Next Big Thing Virginia
3:30 p.m. Winning at Mobile PPC (Beyond mCommerce) Kristi
3:30 p.m. Essential Steps for Performing at Effective SEO Audit Virginia
5 p.m. Empowering your Organization with a Search Culture Kristi

Day 3: Oct. 1, 2015

Time SMX East Session Blogger
9 a.m. Being Found on the World’s Second Biggest Search Engine: YouTube Virginia
9 a.m. The Most Valuable Analytics Reports All SEOs Should Be Running Kristi
10:45 a.m. Link Auditing and Best Practices for Acquiring Authoritative Links Virginia
10:45 a.m. Getting Images Right in Paid Search Kristi
1 p.m. Meet the Search Engines Virginia
1 p.m. Better Together: Search & Social Kristi
2:30 p.m. Ask the SEOs Kristi

Where to Find Bruce & Co. at Pubcon Las Vegas 2015

  • Stop by booth #312 in the Expo Hall to meet our team throughout the conference.
  • Bruce Clay is a panelist on the session “Keywords and Keyword Research” on Oct. 6 at 2:30 p.m., and again at 3:55 p.m. during “Site Review: Focus on Organic SEO.”
  • You can also find David Szetela speaking in “The Top Major AdWords Mistakes and How to Prevent Them” on Oct. 6 at 2:30 p.m.
  • Catch Mindy Weinstein speaking in “Search and Social Content Strategy” on Oct. 6 at 3:55 p.m.
  • If you haven’t registered for Pubcon, save 15% with this code: ex-2072615 (only good for the first 10 to use it!) or 10% with this code: ex-6104410 (unlimited).

Pubcon Liveblog Schedule

Day 1: Oct. 6 2015

Time Pubcon Las Vegas Session Blogger
9 a.m. Keynote: Guy Kawasaki Virginia
10:15 a.m. Beyond SEO: Market Intersection Optimization Virginia
10:15 a.m. Building Great Content Kristi
11:30 a.m. Long Term Success on Reddit Virginia
1:15 p.m. Personal Branding and Social Strategy Kristi
2:30 p.m. Keywords and Keyword Research Virginia
2:30 p.m. The Top Major AdWords Mistakes and How to Prevent Them Kristi
3:55 p.m. Search and Social Content Strategy Virginia

Day 2: Oct. 7, 2015

Time Pubcon Las Vegas Session Blogger
9 a.m. Keynote Conversation with Google AdSense Virginia
11:35 a.m. Content Promotion Strategy: Including Pay-to-Play Kristi
11:35 a.m. Social and Mobile PR Secrets Virginia
1 p.m. Keynote: Rand Fishkin Virginia
2:45 p.m. Lead Generation Kristi
3:55 p.m. Social Media in a Mobile World Kristi

Day 3: Oct. 8, 2015

Time Pubcon Las Vegas Session Blogger
9 a.m. Keynote: Duane Forrester Kristi
10 a.m. Keynote: Wil Reynolds Virginia
11 a.m. Reputation Management: How to Un-trash Your Brand Kristi
11 a.m. Building an SEO/SEM Agency Team Virginia
1:35  p.m. Hacking Art History Will Make Your Content Stand Out Kristi
1:35 p.m. SEO and SEM Lessons from the Competitive Automotive Space Virginia
3 p.m. Keynote: Gary Illyes Virginia

(Phew.) That’s it for now. Looking forward to bringing you lots of conference coverage in the weeks to come!

Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. Currently, she is a senior SEO content writer for Conde Nast. Her articles appear in newspapers, magazines, across the Internet and in books such as "Content Marketing Strategies for Professionals" and "The Media Relations Guidebook." Formerly, she was the social media editor at Bruce Clay Inc.

See Kristi's author page for links to connect on social media.

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4 Replies to “We’re Headed to SMX East & Pubcon Las Vegas to Bring You Live Conference Reports”

Hi Kristi, what do you mean by live blog? do you write instantly and we can check your post right away?

Great question Velgreen! Liveblogs are where we write notes/recaps as the sessions are happening and publish the articles right after. So, the blog post will be live with an hour or so from when the session ends #NearInstant :)

Had one the best times at PUbcon in vegas. Look forward to being able to come back again.

Definitely stop by the Bruce Clay, Inc. booth! We’d love to meet you :)


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