Branding Archives - Bruce Clay, Inc. BlogMay 18, 2016
You’re tuned in to Conversion Conference and the opening keynote by Tim Ash, founder of SiteTuners, author of Landing Page Optimization, and organizer of this conference. Tim Ash is on stage to present a brand new keynote, and a topic he is very interested in. Tim asks how many in the crowd are direct response marketers? How many are in the branding and creative side – to the latter question, not as many people raise their hands. Tim’s going to bring the DR and branding worlds together.
Right now there’s a war going on between DR and branding. Here’s his agenda:
- Introduce the combatants.
- Understand branding better.
- Bring both sides together.
May 12, 2016
Both loyal and enthusiastic, a brand advocate is someone who is passionate about a particular brand and is excited to tell her friends about its products or services — not because she has anything to gain, but because she truly believes her friends have everything to gain. Brand advocacy awareness takes advantage of those who champion a brand online, which can be a powerful part of a business’s overall digital marketing efforts.
How do you create a brand advocate?
1. By having a truly useful, high-quality product or service.
2. By having customer service that goes above and beyond.
The ideal brand advocate will then go forth and proclaim their love for you, not only through word of mouth, but also on social media! When we work with our content and social media services clients, we are always looking for ways to create and cultivate brand advocacy. Did you know 45 percent of social strategists report that developing an employee brand advocacy program is a top priority?
Read on for why you need employee brand advocacy in your social media strategy.
March 31, 2016
If you’ve ever tried to hire a social media manager for your business, you might have experienced the challenge of trying to separate the applicants interested in playing on Facebook and Twitter all day without any battle-tested experience building a brand and encouraging engagement.
If you want to hire a social media manager but want some guidance on vetting candidates, you’ve come to the right place. This article will guide you through our criteria and interview questions you need to ask!
March 11, 2016
This guest post by Aaron Bart, VP of Creative Services at our friends 3Q Digital, describes a concept that can be hard to put in tangible terms, but which we all strive for as marketers: becoming a loved brand. Loved brands don’t get that designation overnight. They earn that place in their customers’ hearts because of trust, innovation and technological advances proven over time.
Let’s take a look at some of the concrete examples of successful brand building done by REI and Zappos, and end by answering the critical question: how can we as digital marketers use the tools at our disposal — audience targeting and user experience design — to build our own loved brands. Take it away, Aaron.
Read To Be a Loved Brand.
November 25, 2015
From family to friends, travel to great jobs, babies to weddings, there’s a lot to be grateful for this year. Tomorrow is Thanksgiving, and in honor of the holiday, some of us on the Bruce Clay, Inc. team shared what we’re especially thankful for.
We are also particularly thankful for the new additions to our team: Duane Forrester, VP of Organic Search Operations, and David Szetela, VP of Search Marketing Operations. Bruce Clay said it best when he said: “I am thankful that the company was able to add key leaders to our roster. Along with myself and the BCI team, we form a powerful force in the SEO and PPC space.”
Click through to read what Bruce and folks on our team are thankful for.
October 9, 2015
Personal branding and social strategy – it’s a subject close to all digital marketers’ hearts. Mark Traphagen, Matt Craine and Mel Carson are speaking on this hot topic at Pubcon Las Vegas. Hear what they have to say on the importance of personal branding in a world
where everyone is Googling everyone else in the this
October 21, 2014
Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon
It’s been a busy month, with Search Marketing Expo (SMX) East 2014 and Pubcon Las Vegas 2014 taking place back to back as September gave way to October. After liveblogging 36 key sessions throughout both conferences, two major themes emerged: 1) the importance of optimizing for mobile at every turn and 2) the importance of a mission that goes far above and beyond sales. Read on for six lessons, straight from Pubcon and SMX East, on these key themes:
- Brand + Mission = Excellence
- Think Bigger: Startups Save the World
- Focus on Users with “Youtility”
- Responsive Design isn’t the Only Choice That Makes Sense
- Click-to-Call Extensions Reap Major Rewards
- 75% of Users Access Pinterest on a Mobile Device: Optimize Accordingly
Read on for more of 6 Digital Marketing Lessons from SMX East & Pubcon.”
March 28, 2014
Most businesses today have accepted social media as a necessary part of a content-based marketing strategy. On Twitter you can communicate short-and-sweet deals, tips, news headlines, and photos of the flavor of the day. On Facebook you can run contests, post pictures, and link to blog posts. But how many businesses realize the opportunity that is Google+?
More than just another social platform, Google+ offers SEO, branding, and audience-engagement benefits. Its integration with Google search and all Google products brings undeniable SEO benefits beyond those of other social media platforms. But its Hangouts On Air feature, in particular, can be a real game-changer that helps brands build traction and expertise in their field faster and more cheaply than any other way. Here you’ll discover:
• Why you need to be on Google+ (and why it’s “just dumb” not to)
• How to host a Hangout On Air for maximum brand benefit
• How to build your brand by attending HOAs, too
Read more of How to Build Your Brand with Google+ Hangouts On Air
November 14, 2013
I love when I come across a utilitarian brand like Ray Ban who, despite selling a product that doesn’t naturally lend itself to content creation (who wants to read dozens of articles about sunglasses?), has a content marketing strategy that is engaging, memorable, and, more or less, killing it.
Ray Ban LogoThe trick? Excellent storytelling that aligns the brand with the target market’s deeper interests. Or — in Ray Ban’s case — using music, architecture and the human experience to sell sunglasses.
Read on for two takeaways from Ray Ban’s content marketing strategy that we can all learn from.
July 27, 2012
Looking for the start time of tonight’s opening ceremonies broadcast for the Olympic Games, I ended up getting my info from LATimes.com.
After reading about the spectacle in store tonight, I thought about how stoked the news site must be to land my traffic. And how SEO smart they must be. I wondered what they were doing to be among the top ranked results for those looking for info on the opening ceremonies. And why did I choose that link among those listed?
Read more of Marketing Gold: Opportunities in the Summer Olympics.