October 29, 2004
SEOToolSet Newsletter Launched
The inaugural edition of the SEOToolSet newsletter has been sent out. If you missed it, you can still read our October 2004 SEO newsletter online. Topics include:
Personalized search
Advanced search operators
and October SEM industry news.
If you would like to subscribe, contact us through our form and indicate that you are interested in the Newsletter.
October 26, 2004
Peek into New Look of MSN Search
Gary Price posted an exciting peek into the new look of MSN search on the SEW blog. If MSN decides to keep their user–friendly Search Builder, it will be interesting to see how the public will respond to being able to search by:
backlinks
domain
varying levels of freshness
varying levels of popularity
and varying levels of text matches.
If it takes off, this would be … Read more
October 25, 2004
SMA-UK — New SEM Association for the UK
Search engine marketers in the UK have announced their plans for their own industry association: Search Marketing Association UK. A few interesting things that set them apart from SEMPO:
They are starting with a working group to grow their base and determine their mission from the ground up.
Political lobbying is already on the table as a potential use for the association.
No … Read more
October 22, 2004
Yahoo Acquires Another Email Startup
Yahoo acquired Oddpost, a web–based email and news aggregator in July. Yesterday, they acquired Stata Labs, the producer of an excellent antispam desktop email called Bloomba and an antispam filter called SAProxyPro. It seems like some serious improvements to Yahoo Mail are coming down the turnpike. Maybe free email with excellent antispam blocking and a news aggregator built in? (By … Read more
October 21, 2004
Google Revenues Up and Looking Forward to Future Advertising Growth
Hats off to Google. Google’s third quarter revenue more than doubled, exceeding analyst expectations for its first quartly earning reports after their IPO. Then again, they have been busy lately, unfurling their desktop search and plotting to increase their number of advertisers by 372,000 in the next four years:
2004 – 280,000
2005 – 378,000
2006 – 472,500
2007 – 567,000
2008 – 652,050
Looking at … Read more
October 6, 2004
New Yahoo Releases: Local, Personal and RSS – Will 301 Fix Be Next?
Yahoo went release–happy in the past week or so, rolling out:
an updated beta version on My Yahoo! emphasizing getting personalized content through RSS and Atom feeds and letting the user manipulate the content placement and look of their My Yahoo! page. In honor of their My Yahoo! update, we have added an add to My Yahoo! button to the sidebar … Read more
The Proper Use of a 302 Redirect
Regardless of your political views, you have to give internet marketing kudos to the Democratic supporter who set–up the temporary 302 redirect from FactCheck.com to GeorgeSoros.com after Vice President Dick Cheney improperly cited FactCheck.com as a resource to look at regarding his record at Halliburton. He meant to say FactCheck.org, an independent fact–checking organization which duly noted the mistake this … Read more
October 4, 2004
MSN to Launch New Search Engine

Before our trip to the Search Engine Strategies conference in San Jose in August, many people had seen a flurry of activity on their sites from a new spider: MSNBot. Yes, a new MSN crawler. There have been speculations for a long time now that it was really only a matter of time until MSN created their own … Read more
MSN Tech Preview – Round Two
Microsoft announced Technology Preview 2 for the upcoming MSN Search’s algorithmic search results and so many people are logging on that we haven’t been able to see the new system yet. Once we have, we’ll provide a full review. In the meantime, you should check it out yourself and send Microsoft feedback at srchptnr@microsoft.com.
In related news, we have updated our … Read more
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