Internet Marketing
November 23, 2005
Another new Google AdWords feature
Guest Entry by Cindy Turrietta, SEM Analyst–Bruce Clay, Inc
The Googlers over at the Google complex have been busy recently introducing “Onsite Advertiser Sign-Up", separate budgets for search and content match and the ability to opt into or out of showing ads on the Google Network.
This morning I stumbled on another cool feature that has to do with setting up a … Read more
November 22, 2005
Page Rank update
Looks like there’s a PR update going on at several datacenters. Barry pointed to at least these four being affected:
64.233.171.99
64.233.171.104
64.233.171.105
64.233.171.147
Google freezes Google Analytics
If you’re a large company and you roll out a product, probably the very last thing you want to do is pause it, say ‘oops, can’t handle that’ and have to take the good will hit that comes along with jerking your clients around. But that’s precisely what Google has done again with the roll out of Google Analytics. … Read more
November 21, 2005
Google adds value to AdWords
Guest Entry by Cindy Turrietta, SEM Analyst-Bruce Clay, Inc
“Onsite Advertiser Sign-Up" is a new feature that allows advertisers to target sites they want to advertise on directly from the site itself, provided of course that the Ad Sense publisher has activated the necessary code. Even if an advertiser is not currently signed up with Google AdWords, they can create a … Read more
I use Google Analytics.
Well, okay, not really. But if I did, Google would have the right to tell everyone about it. Spotted over in the Search Engine Watch forums, a member pointed out point 6 of the Google Analytics TOS which reads in part:
… Unless You notify Google otherwise in writing, You hereby grant to Google and its wholly owned subsidiaries … Read more
November 14, 2005
Google Renames Urchin; Gives It Away
When Google acquired Urchin earlier this year, they were charging $495 for those who wanted to use the service. Then, just a short while later, they dropped the price further to $199 per month. And now, less than a year after acquiring Urchin, Google is doing what Google does best–rebranding it to Google Analytics and giving it away.
That’s right, … Read more
November 10, 2005
Google Automat and the power of Google
Everyone is talking about the new Google Automat service. The patent was filed in March 2004 and it looks like mashup of the new Google Base service and an auction site like eBay. Nathan over at Inside Google has lots of screen shots from the patent filing and John Battelle called the service AdWords meets eBay.
Google is getting … Read more
November 8, 2005
So why do you yahoo?
Danny has an interesting breakdown on why people use a particular search engine. Far and away, people say they use Google for the results (68%) while the rest seem to be used because it’s convenient (AOL -65%, MSN – 63%, Yahoo – 52% with 33% choosing Yahoo for the results).
Also included in the report was the awareness of paid … Read more
I’m pretty sure it was tongue in cheek.
Everywhere I looked yesterday people were talking about Yahoo’s Alpha Geek–the life size statue built to reward the Yahoo! Mail team for their hard work in creating a better email service. Unfortunately for the black and white world of the internet (I’m looking at you, Slashdot) the fact that the hyperbolic language– “in recognition of tremendous intellectual efforts put … Read more
November 4, 2005
PersonalizedScore patent causes consternation
Over at Search Engine Watch forums, there’s a very interesting thread going on. Loren Baker of Search Engine Journal posted about a new Google patent application titled “Personalization of placed content ordering in search results” which details how to serve organic search results based on user profiles. Similar to the patent for behavioral targeting for ads, this patent … Read more
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