Internet Marketing
December 23, 2005
Newsletter and News
Happy Holidays to everyone! We’re sending out our SEOToolSet Newsletter a little early this month because we here at Bruce Clay, Inc are shut down next week. But before we sign off for the year, we’d like to wish you all the best.
In this month’s newsletter, we’re taking a look back at the year in review and starting … Read more
December 21, 2005
Google/AOL deal done
CNN/Reuters is reporting that the much talked about $1B deal is now a reality and the contracts are inked.
The most talked about part of the deal–that AOL has talked Google into using graphical ads on their otherwise pristine search results pages is discussed in the CNN article as “[allowing] AOL to sell graphical ads to Google’s fast-growing ad network.” … Read more
December 20, 2005
Yahoo! Helps Advertisers Measure Offline Results
Yahoo has teamed up with Marketing Management Analytics (MMA) to provide their clients with the ability to measure ad performance not just online but also to compare them with their offline ad campaigns such as radio, TV and print.
The new service, reports Marketing Vox, is based on econometrics which use statistics to create predictive models of marketing … Read more
December 19, 2005
Yahoo! Sponsored Search listings shortened
Guest Entry by Cindy Turrietta, SEM Analyst–Bruce Clay, Inc
Yahoo has made an announcement that they will soon (January 18th) be changing the max character lengths for ad descriptions. Initially they will automatically shorten them and over time they will fine tune the exact character count that they believe works best for advertisers and search users.
I highly recommend reviewing your … Read more
December 15, 2005
Search by the numbers
It’s tough to ever be perfectly accurate about how much market share each search engine really has but here are the numbers from October anyway. Mediapost reports that Google was once again the top with 48% of the search requests performed–2.4 billion. Yahoo! came in second with 21.8% of all searches and MSN took 11.3% of the market … Read more
December 14, 2005
Super Secret Data Center?
One of the best blogs out there is Barry’s Search Engine Roundtable and here’s the reason why. While most blogs glean from the headlines and comment on them, Barry goes into the forums, wades through the irrelevant and comes back with gems like this thread over at WebmasterWorld where they’re discussing the possibility of Google having a secret DC … Read more
December 12, 2005
SES Chicago 2005 from the exhibition floor
Guest Entry by Cindy Turrietta–SEM Analyst, Bruce Clay, Inc.
SES Chicago 2005 was my first visit to the "Windy City", and although I didn’t get much time to enjoy the great outdoors, I did get to wear a winter coat, gloves and scarf a couple of times as we dashed to and from cabs. Most of our time was spent indoors … Read more
December 9, 2005
More on Pubcon
As promised, Matt Cutts elaborated on the Organic Site Reviews panel at Pubcon. In his blog post, Matt states that his purpose in the session was to make it clear “that in 1-2 minutes, it was easy to tell whether a site was (over)doing reciprocal links or trying to buy links.” Yikes.
The entry skewers the practice of reciprocal … Read more
Sweet Searches
Google SERPs related to the holidays ([Christmas], [peppermint] and [candy cane] all work) are showing a red and white striped candy cane next to the paid listings in place of the usual blue line. It’s a cute gesture and more importantly, it’s eye-catching. I’d really like to know if the click-through rates go up for those searches. … Read more
December 8, 2005
Partyless in Chicago?
Thanks to a case of “I thought that was your job?”, not a single one of the search engines managed to schedule a party for this conference. Those looking unwind after the conference were not left out in the cold however. Since it isn’t an SES until at least one party has been thrown, several of … Read more
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