July 2005 Archives : Bruce Clay Blog
July 28, 2005John Battelle’s The Search
Wired is carrying an article today excerpted from John Battelle‘s new book The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. The excerpt covers the meeting of Larry Page and Sergey Brin and retells the much-told story of the creation of PageRank. From the article, a brief digression [...]
July 27, 2005
Changes to Adwords
Guest Entry by Erin O’Brien, SEM Analyst-Bruce Clay, Inc In the coming weeks, Aug. 2 to be exact, Google will be changing their keyword status system and be introducing quality-based minimum bids. In the past Google has evaluated keyword selections for Adwords based on clickthrough ratios. Keywords with poor clickthrough ratios were placed “in trial”, [...]
July 25, 2005
Cyclical Internet Use
Every webmaster knows that some times of the year generate more traffic than others and now they have confirmation. ClickZ today cites a study done by the Online Publishers Association. The study points to increases in searching at the beginning of summer–probably coinciding with vacation planning and of course, retail picks up near the end [...]
July 19, 2005
Microsoft Sues Former Exec and His New Employer–Google
Google is opening a new division in China and hired Kai-Fu Lee, who as of Monday is the former corporate vice president of Microsoft’s Interactive Services Division, to run it. Predictably this did not make Microsoft very happy and with practiced ease, the MS lawyers have filed suits again both Lee and Google. ZDNet carries [...]
July 14, 2005
Pixsy: Image Search Engine
According to Search Engine Watch, there is a new image search engine named Pixsy. It provides access to images which ordinarily would not be found by other search engines; it searches for images in blogs, mobile blogs, social networking services, and other websites. This is a great find if you are interested in image searches [...]
July 13, 2005
Search Characteristics of Americans
According to Chris Sherman of Search Engine Watch, more than 50% of people search on the Internet when they go online. This finding comes from a study done by icrossing–they interviewed 2,100 adults concerning their Internet searching tendencies. So, what were people searching for? The study revealed the following: 88% said they were searching for [...]
July 12, 2005
Google PR
Nathan Weinberg of Inside Google pointed out something interesting the other day. Notice, he said, that the “Posted On” date for the official Google Blog is usually several days before the time the actual post shows up when the post involves a new product or service. His speculation is that those posts are created by [...]
Google to Buy Largest Chinese Search Engine?
According to Marketing Vox, there are rumors circulating that Google intends to purchase Baidu, the largest Chinese search engine. Eric Schmidt, CEO of Google, was in Beijing recently meeting with officials of Baidu. Baidu is expected to go public late this Summer and will be listed on the Nasdaq.
July 11, 2005
Clear Channel and Yahoo Team Up
According to Marketing Vox, Clear Channel is going to start promoting their concerts on Yahoo. They plan to use demographic information from Yahoo’s users to update people about local concert information. Concert information can be tailored to a specific person’s musical tastes as provided by Yahoo Music. Then, if that artist happens to be in [...]
July 7, 2005
Does Grammar Affect your Ranking?
According to Rusty Brick from Search Engine Roundtable, poor grammar in title tags does not affect your rankings. There have been questions as to whether poorly constructed title tags are to blame for drops in rankings but according to Yahoo, such is not the case (at least for Yahoo). Rusty states that many title tags [...]
