Internet Marketing
December 27, 2007
Ultimate Search Conference: Day 4
Day 4: Thursday, December 27, 2007
Keynotes for the Day
Keynote with Jim Lanzone – SES San Jose
Closing Keynote with Matt Mullenweg — BlogWorld
Blogs, Vlogs & Automobiles Track
Top Takeaways
If you only buy one accessory, buy a good tripod. People were not made to hold camcorders stable.
The goal of producing YouTube videos is to get them back to your Web site to view … Read more
December 26, 2007
Ultimate Search Conference: Day 3
Day 3: Wednesday, December 26, 2007
Keynotes for the Day
Morning Keynote with Marissa Mayer – SES San Jose
Keynote: Steve Berkowitz – SES New York
Social Media 2.0 Track
Top Takeaways
Universal Search changes the way users scan from an F shape to an E shape. Users notice images before text so they scan where the picture is, then the text next to it to … Read more
December 25, 2007
Ultimate Search Conference: Day 2
Day 2: Tuesday, December 25, 2007
Keynotes for the Day
Keynote: Satya Nadella – SMX Seattle
Roundtable: Content is King! (Again?) – Ad:Tech San Francisco
SEO-friendly Content & Design Track
Top Takeaways
Good site design is invisible because it’s seamless and just "works". Bad design is noticeable because it’s clunky, makes people squint and is altogether frustrating.
Don’t get your keywords from your CEO or from … Read more
December 24, 2007
Ultimate Search Conference: Day 1
Welcome to Day 1 of the Ultimate Search Conference! Below you’ll find your agenda for the day. So, go grab a bagel and some coffee and jump in. You have a long day of sessions and great speakers ahead. Enjoy!
Day 1: Monday, December 24, 2007
Keynotes for the Day:
You&A with Matt Cutts – SMX Seattle
Evening Forum with … Read more
December 21, 2007
Friday Recap
Happy, Friday, happy people!
The BC office is abuzz with excitement today. Why? Because Santa came and visited and there were presents to open and delicious treats to enjoy! I knew you guys wouldn’t believe that Santa took time out of his busy schedule to visit us, so I made sure I got some pictures. [Excuse me? Who got pictures? … Read more
The Cat Post
[Hi. If you're looking for anything at all search engine optimization-related, you may want to skip this one. There's no SEO here. Just cats. Bruce, you may also want to look away.]
Susan promised me, and I promised you, that today there would be a cat post. I’ll try and contain my excitement but I’ve been waiting two years for this. … Read more
Best Conference Ever
Today we’re announcing the best conference of the year. It’s Bruce Clay Inc.’s Ultimate Search Conference and it’s happening next week! [It might just be the greatest con of the year. --Susan]
Don’t worry, for the Ultimate Search Conference 2007, you won’t have to take time off work, shell out money for airfare or even sell your unborn child for a … Read more
December 18, 2007
Do Your Customers Know You Exist?
Check out the pretty pie chart and you tell me if you were surprised.
That’s right, a recent NPD Group study found that 73 percent of the 600 Internet users surveyed had no idea that Google Docs or other Web-based office suites even existed.
See, that’s not good. Because, as really smart and experienced marketers will tell you, in order for … Read more
December 14, 2007
Friday Recap
Hey, hey!
If you’re following my Twitter feed (and for that, I’m sorry), you may be aware that we had a slight crisis here this morning. Well, I just wanted to let you know that it has been handled. Eventually Susan and I were able to find someone to procure us with some donuts and things were okay again. It was … Read more
December 13, 2007
Competitive Search Engine Optimization
One of the objectives we lay out in our SEO training course is that to be successful in search engine optimization and earn your rankings, you have to make yourself equal to, and then ultimately better than, your competition. I think is a pretty logical goal. If you want to rank higher than your competition and get your site … Read more
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