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December 2007 - Bruce Clay, Inc. Blog

December 27, 2007

Ultimate Search Conference: Day 4

Day 4: Thursday, December 27, 2007 Keynotes for the Day Keynote with Jim Lanzone – SES San Jose Closing Keynote with Matt Mullenweg — BlogWorld Blogs, Vlogs & Automobiles Track Top Takeaways If you only buy one accessory, buy a good tripod. People were not made to hold camcorders stable. The goal of producing YouTube […]




December 26, 2007

Ultimate Search Conference: Day 3

Day 3: Wednesday, December 26, 2007 Keynotes for the Day Morning Keynote with Marissa Mayer – SES San Jose Keynote: Steve Berkowitz – SES New York Social Media 2.0 Track Top Takeaways Universal Search changes the way users scan from an F shape to an E shape. Users notice images before text so they scan […]




December 25, 2007

Ultimate Search Conference: Day 2

Day 2: Tuesday, December 25, 2007 Keynotes for the Day Keynote: Satya Nadella – SMX Seattle Roundtable: Content is King! (Again?) – Ad:Tech San Francisco SEO-friendly Content & Design Track Top Takeaways Good site design is invisible because it’s seamless and just "works". Bad design is noticeable because it’s clunky, makes people squint and is […]




December 24, 2007

Ultimate Search Conference: Day 1

Welcome to Day 1 of the Ultimate Search Conference! Below you’ll find your agenda for the day. So, go grab a bagel and some coffee and jump in. You have a long day of sessions and great speakers ahead. Enjoy! Day 1: Monday, December 24, 2007 Keynotes for the Day: You&A with Matt Cutts – […]




December 21, 2007

Friday Recap: Blogger Bearing Gifts Edition

Happy, Friday, happy people! The BC office is abuzz with excitement today. Why? Because Santa came and visited and there were presents to open and delicious treats to enjoy! I knew you guys wouldn’t believe that Santa took time out of his busy schedule to visit us, so I made sure I got some pictures. […]




The Cat Post

[Hi. If you’re looking for anything at all search engine optimization-related, you may want to skip this one. There’s no SEO here. Just cats. Bruce, you may also want to look away.] Susan promised me, and I promised you, that today there would be a cat post. I’ll try and contain my excitement but I’ve […]




Best Conference Ever

Today we’re announcing the best conference of the year. It’s Bruce Clay Inc.’s Ultimate Search Conference and it’s happening next week! [It might just be the greatest con of the year. –Susan] Don’t worry, for the Ultimate Search Conference 2007, you won’t have to take time off work, shell out money for airfare or even […]




December 18, 2007

Do Your Customers Know You Exist?

Check out the pretty pie chart and you tell me if you were surprised. That’s right, a recent NPD Group study found that 73 percent of the 600 Internet users surveyed had no idea that Google Docs or other Web-based office suites even existed. See, that’s not good. Because, as really smart and experienced marketers […]




December 14, 2007

Friday Recap: Get Grounded Edition

Hey, hey! If you’re following my Twitter feed (and for that, I’m sorry), you may be aware that we had a slight crisis here this morning. Well, I just wanted to let you know that it has been handled. Eventually Susan and I were able to find someone to procure us with some donuts and […]




December 13, 2007

Competitive Search Engine Optimization

One of the objectives we lay out in our SEO training course is that to be successful in search engine optimization and earn your rankings, you have to make yourself equal to, and then ultimately better than, your competition. I think is a pretty logical goal. If you want to rank higher than your competition […]




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