ALL THE NEWS THAT'S FIT TO BLOG

Marketing professional wonders if he should bid on branded terms in a PPC campaign.
PPC/PAY-PER-CLICK

Should I Bid on Branded Keywords in Our PPC Campaign?

Posted by Bruce Clay on September 13, 2021
Check your phone for Google's page experience ranking update in May 2021
SEO

What CMOs Need to Know About Google’s Page Experience Ranking Update

Posted by Bruce Clay on September 3, 2021
Three lettered tiles spell out "SEO."
SEO

Can You Trust the Site Authority Metric?

Posted by Bruce Clay on September 2, 2021
CLS is a core web vital.
SEO

Core Web Vitals: Cumulative Layout Shift – What It Is and How to Improve It for SEO

Posted by Bruce Clay on September 1, 2021
First input delay (FID) interactivity in action.
SEO

Core Web Vitals: First Input Delay – What It Is and How to Improve It for SEO

Posted by Bruce Clay on September 1, 2021
Largest contentful paint (LCP).
SEO

Core Web Vitals: LCP – What It Is and How to Improve It for SEO

Posted by Bruce Clay on September 1, 2021
Core web vitals threshold goals.
SEO

Core Web Vitals for SEO: An Overview

Posted by Bruce Clay on September 1, 2021
Not secure website warning from servers.
SEO

Page Experience Matters: HTTPS for Users and Ranking

Posted by Bruce Clay on August 31, 2021
No intrusive interstitials.
SEO

Page Experience Matters: Intrusive Interstitials & Why They’re Bad for SEO

Posted by Bruce Clay on August 31, 2021
Google mobile-friendly test results.
SEO

Page Experience Matters: The Mobile-Friendly Site

Posted by Bruce Clay on August 31, 2021
Google's page experience update diagram (updated).
SEO

Page Experience: Google’s New User Experience Algorithm Update

Posted by Bruce Clay on August 31, 2021
Safe Browsing data showing number of attacks per week.
SEO

Safe Browsing to Protect Your Website and Visitors

Posted by Bruce Clay on August 31, 2021
Marketing professional writes a catchy headline on a laptop.
SEO

How to Craft a Headline That Gets More Clicks

Posted by Bruce Clay on August 24, 2021
Road closure and signs present travelers with a new situation out of their control.
SEO

The Most Common SEO Challenges (and How to Overcome Them)

Posted by Bruce Clay on August 19, 2021
Position numbers 1, 2 and 3 on rectangular colored backgrounds.
SEO

The Latest on Click-Through Rate by SERP Position

Posted by Bruce Clay on August 11, 2021
Question mark written on a chalkboard.
SEO

What Are ‘Your Money or Your Life’ (YMYL) Webpages?

Posted by Bruce Clay on August 5, 2021

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