Give a man a power outage

Matt Cutts was in rare form yesterday, knocking out articles on URL canonicalization, Interpreting inurl:, 302 redirects and the Big Daddy DC update. If you haven’t made it over there yet to read them all, make time to do so.

That trend has continued today, with more on Big Daddy (as his entry says, the short version is that the DC is now at 66.249.93.104 instead of 64.233.179.104), as well as commentary on the end of Jeremy Z’s text ads experiment and Marissa Mayer’s update regarding the Google/AOL deal.

Apparently if you cut Matt’s power and leave him alone to think, the result is an insane amount of pent up blogging. Which is nothing but good for the Google-obsessed SEO community.

Susan Esparza is former managing editor at Bruce Clay Inc., and has written extensively for clients and internal publications. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies.

See Susan's author page for links to connect on social media.