Best Conference Ever

Today we’re announcing the best conference of the year. It’s Bruce Clay Inc.’s Ultimate Search Conference and it’s happening next week! [It might just be the greatest con of the year. –Susan]

Don’t worry, for the Ultimate Search Conference 2007, you won’t have to take time off work, shell out money for airfare or even sell your unborn child for a room at the Wynn. You just have to tune into the Bruce Clay blog all next week.

We’ve attended and liveblogged an amazing number of conferences this year, covering everything under the blogging and Internet marketing umbrella. With all these conferences under our belt, we thought it’d be fun to take a look back at the best Internet marketing conference sessions of 2007 and compile our favorites into our own virtual Ultimate Search Conference. So, that’s what we did.

On Monday, December 24, the Ultimate Search Conference will kick off with four tracks, 16 sessions and 2 keynotes each day. The fun will last four days (Friday is the traditional “networking” part with all the alcohol; feel free to get your drink on at home) and will include sessions pulled from the SES, SMX, PubCon, BlogWorld and WordCamp conference series. Only the best sessions with the best speakers have made it into our virtual show. Each morning, we’ll be posting a daily agenda to help you navigate through that day’s scheduled panels. We’ve also included Top Track Takeaways in with each agenda to help you get the most out of your virtual conference experience.

If you want a sneak peak at what sessions we’ll be offering, check out the full at-a-glance agenda. Pretty sexy, eh?

Damn straight! And make sure to check out the Lisa’s Top Picks track taking place on Thursday. Shockingly, that’s a list of some of my favorite sessions from the entire year.

Date/Time SEO for N00bs PPC Basics Social Media Overview Branding 101
Day 1: Monday, December 24, 2007  
9:00am – 9:45am

You&A
with Matt Cutts

10:00am-11:00am SEO
Advanced Q &A
Pay
Per Click Strategies
Social
Search Overview
Is
Advertising Really The Solution?
11:00am-12:00pm Linking
Strategies
Meet
the Search Ad Networks
Linkbaiting
& Viral Success
Word
of Mouth Marketing
12:00-1:30pm Lunch
1:30pm-2:30pm Duplicate
Content Issues Duplicate Content Issues
Ads
in a Quality Score World
Viral
& Word of Mouth
Buzz
Monitoring
2:30pm-3:30pm Converting
Visitors into Buyers
Optimizing
your Site for Contextual Ads
User
Generated Content in Search
Brand
Management
3:30pm-4:00pm Afternoon Break
4:00pm-5pm

Evening
Forum with Danny Sullivan

 

Date/Time SEO Design Understanding Analytics Intermediate SEO Paid Search Bootcamp
Day 2: Tuesday, December 25, 2007  
9:00am – 9:45am

Keynote:
Satya Nadella

10:00am-11:00am Stay
Invisible With Good Design
Measurement
& Metrics
Putting
Search Into the Marketing Mix
Benchmarking
a PPC Campaign
11:00am-12:00pm SEO
Design & Organic Structure
Web
Analytics & Measuring Success
Search
APIs
12:00-1:30pm Lunch
1:30pm-2:30pm Effective
Action-based Copywriting
Issues
in Analytics
Multivariate
Testing & Conversion Tweaking
Beyond
the Majors
2:30pm-3:30pm Content
Creation: Cranking It Out
Analytics
Tracking Performance – Beyond the Page View
Personalized
Search: Fear or Not
Contextual
Ad Programs
3:30pm-4:00pm Afternoon Break
4:00pm-5pm

Roundtable:
Content is King! (Again?)

 

Date/Time Social Media 2.0 Advanced SEO Advanced PPC SEO/SEM Issues
Day 3: Wednesday, December 26, 2007  
9:00am – 9:45am

Morning
Keynote with Marissa Mayer

10:00am-11:00am Universal
and Personalized Search: This Changes Everything
Better
Ways
Pump
Up Your Paid Search
SEO
Reputation Problem
11:00am-12:00pm Personalization,
User Data & Search
Are
Paid Links Evil
Advanced
Paid Search Techniques
Auditing
Paid Listings & Click Fraud Issues
12:00-1:30pm Lunch
1:30pm-2:30pm Monetizing
Social Media Traffic
Give
It Up
Paid
Search & Tricky Issues
Debate:
Is Bid Management Dead?
2:30pm-3:30pm Linkbaiting:
96 Strategies
Competitive
Intelligence
Post
Search Ads
Link
Buying
3:30pm-4:00pm Afternoon Break
4:00pm-5pm

Keynote:
Steve Berkowitz

 

Date/Time Blogs, Vlogs & Automobiles A-List Blogger Training SEO Survival Tips Lisa’s Top Picks
Day 4: Thursday, December 27, 2007  
9:00am – 9:45am

Keynote
with Jim Lanzone

10:00am-11:00am Getting
in the Video Game
Building
Relationships with Other Bloggers
How
to Make Friends and Influence Clients
Don’t
Fake It: The Secret to Writing Kickass Content
11:00am-12:00pm Video
Search Engine Optimization
Corporate
& CEO Blogging
So
You Want To Be a SEM?
Trench
Warfare
12:00-1:30pm Lunch
1:30pm-2:30pm Podcasts
& Audio Search Optimization
How
to Use Digg to Assplode Your Blog
SEM
Pricing Models
One
Billion Searchers
2:30pm-3:30pm Local
& Mobile Search
Creating
Conversation With Your Readers
Survival
Tips for Network Bloggers
The
Future of New Media Publishing Tools
3:30pm-4:00pm Afternoon Break
4:00pm-5pm

Closing
Keynote with Matt Mullenweg

 

Lisa Barone is a writer, content marketer & VP of strategy at Overit Media. She's also a very active Twitterer, much to the dismay of the rest of the world.

See Lisa's author page for links to connect on social media.

Comments (5)

26,000+ professionals, marketers and SEOs read the Bruce Clay Blog

Subscribe now for free to get:

  • Expert SEO insights from the "Father of SEO."
  • Proven SEO strategies to optimize website performance.
  • SEO advice to earn more website traffic, higher search ranking and increased revenue.
Still on the hunt for actionable tips and insights? Each of these recent Digital Marketing Optimization posts is better than the last!

5 Replies to “Best Conference Ever”

Oh yeah, I’m leading off the virtual conference! Take that, Jim Lanzon-i. ;)

Barry, as much as I’d love to take credit for the original idea, it was Bruce’s. I, however, am the awesome one who made it happen. :)

Admit it, you just added the Keynote with Jim Lanzone so you can once more post about how he mentioned you, but messed up the pronunciation of your name. ;)

Smart, smart, smart! Who’s idea was this post?

LEAVE A REPLY

Your email address will not be published. Required fields are marked *

Serving North America based in the Los Angeles Metropolitan Area
Bruce Clay, Inc. | PO Box 1338 | Moorpark CA, 93020
Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919